Peak demand can expose every weakness in fulfilment Most online retailers know exactly when peak season is coming. They've seen the calendar. They've read the forecasts. And they still get buried. Every year. The reason isn't that volume is unpredictable — it's that high volume exposes everything that was already quietly broken. Here's what that looks like in practice. You're running a 40,000 sq ft DC. Normal throughput is manageable, errors are tolerable, and you've got a rh

Most warehouses track their returns rate. Fewer of them know if that number is actually bad. 8% sounds fine until you find out your product category benchmarks at 3%. 22% sounds alarming until you realize you're in apparel e-commerce, where that's Tuesday. So here's a rough cheat sheet. These are not magic targets — they're ballpark norms based on what the industry broadly reports, and your specific mix, channel, and customer base will move them. Use these as a starting poi