Green KPIs don’t always mean green profits Every KPI green. On-time shipment rate above 98%. Inventory accuracy holding at 99.2%. Pick productivity at target. The warehouse manager prints the weekly scorecard and it looks like a Christmas tree in the best possible way. Then the CFO sends an email asking why margins dropped three points last quarter. This happens more than people admit. The metrics were all real, all measured correctly, all genuinely achieved. The problem is w