AI can scale growth. It can't fix numbers you don't trust Startups are buying AI growth tools the same way they used to buy CRM software — set it up, watch the dashboard, wonder why nothing changed. The pitch is always the same: feed it your data, get insights, grow faster. And it can work. But not if the data going in is a mess and not if the team has no idea what signal they're actually chasing. The startups I've seen get real value from these tools had one thing in common