Innovation keeps every link connected The spreadsheet worked fine. One warehouse, one sales channel, one person updating it at the end of every shift. You knew the count was maybe four hours stale but it was close enough, and close enough kept the lights on. Then you added a second channel. Could've been a wholesale account, a Shopify store, a pop-up partnership, anything. And suddenly the spreadsheet that was "close enough" started costing you real money. You oversell some