Air moves faster. Sea costs less. The real question is when the time saved is worth the premium Everyone knows air freight is faster. Not everyone knows when it's actually worth it. The default for a lot of operations teams is to book air the moment something looks like it might be late — stockout risk, customer escalation, product launch breathing down your neck. That reflex is understandable. It is also how you quietly bleed margin all year without anyone putting a number t