Efficient logistics keep food fresh and moving A mid-sized produce distributor I know was throwing out a pallet of mixed greens every week — not because of bad purchasing, but because nobody caught the rotation error in their cooler until the product was already past date. The count was fine on paper. The cooler told a different story. That gap between what the system says and what's physically on the shelf is where food businesses lose money. Not in dramatic spoilage events.